Content:

Startups often struggle with messy data pipelines, or worse, no pipelines at all. But you don’t need a giant data team to set up something functional and scalable.

Modern tools like Segment, Airbyte, and RudderStack allow you to ingest user events, app data, and 3rd-party sources in one place. DBT then lets you transform it, while BigQuery or Snowflake becomes your single source of truth.

This setup powers dashboards that help founders and teams track performance in real time. You can slice customer cohorts, identify drop-offs, and forecast revenue with confidence, without a dedicated analyst.

The secret isn’t complexity - it’s clarity. Focus on tracking key events, cleaning data consistently, and creating one or two dashboards that actually drive decisions.